Personalized messaging, higher response rates and more conversions are just the beginning.
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You don't have to be an expert to get expert results. Easypurl makes it easy.
Easypurl lets you combine the power of direct mail with the benefits of the interactive channel. By creating Personalized URLs (PURLs) for each customer, and giving them a unique online destination, you'll convert substantially more direct mail recipients into not only qualified prospects, but lifetime customers.
Send recipients direct mail offers that feature Personalized URLs (PURLs). Our platform uses your mailing list to create a unique, personalized URL for each DM recipient, then inserts the Personalized URLs (PURLs) into the mail file for seamless incorporation into the printed collateral using ink jet, laser or variable data printing. Personalized URLs display the customer's name, offering positive reinforcement and increased incentive to visit the site. The result is a dramatic increase in direct mail response rates.
The respondent arrives at his or her personalized landing page, which maintains the design and tone of your direct mail package with a personalized greeting and pre-populated fields that help drive immediate response. The user learns more about your offer and can instantly respond to it, request additional information by email or mail, or even make a purchase without ever leaving their personalized landing page.
Our platform records the user's actions so that you track the effectiveness of your campaign in real time, generate detailed reports, extend additional offers, and immediately follow up on sales leads. It's a winning, three-step strategy that delivers superior results while continuing to build upon your direct mail campaign.
